Research: Commercial Conventions

My group is doing a Celsius commercial. In these commercials, the product is usually advertised by showing people playing a sport or being active.  

  • - The subjects do activities like yoga, boxing, running, Pilates, etc. 

  • - The flavor of Celsius is exaggerated to prove their good taste by showing a fruity background, and putting the flavor in bold words 

  • - The people wear costumes like activewear (usually Celsius brand), basketball shorts, sports bras, and sweaty loose-fitted shirts 

  • - Props include sports balls (footballs, soccer balls, etc.), towels, and goals 

  • - Their appearance is usually in good shape and sweating profusely while they’re completing their activities 

  • - The score is very intense and empowering to motivate the audience to work out and drink Celsius 

 

  1. 1. A Convention in Celsius commercials is the classic Celsius can with its name and logo on it. It is also always covered in water droplets from condensation to show how cold and refreshing it is.

  1. 2. The shots always make sure to have the Celsius can next to the subject working out, and the Celsius brand costumes are fully visible. 

  1. 3. Some of their commercials also include famous athletes sponsoring the brand and show viewers how accurate their advertising is.




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