Research: Commercial Conventions

My grou p is doing a Celsius commerci al. In these commercials , the product is usually advertised by showing people playing a sport or being active . - The subjects do activities like yoga, boxing, running, Pilates , etc. - The flavor of Celsius is exaggerated to prove their good taste by showing a fruity background, and putting the flavor in bold words - The people wear costumes like activewear ( usually Celsius brand ) , basketball shorts, sports bras, and sweaty loos e -fitted shirts - Props include sports balls (footballs, soccer balls, etc.), towels, and goals - Their appearance is usually in good shape and sweating profusely while they’re completing their activities - The score is very intense and empowering to motivate the audience to work out and drink Celsius 1. A Convention in Celsius commercials is the classic Celsius can with its name and logo on it. It is also always covered in water dro plets from condensati...